{"id":26,"date":"2025-02-26T10:43:59","date_gmt":"2025-02-26T09:43:59","guid":{"rendered":"https:\/\/csikiingrid.hu\/2016\/06\/29\/increase-your-web-traffic\/"},"modified":"2025-04-21T00:57:40","modified_gmt":"2025-04-20T22:57:40","slug":"enmarkaepites-konyv-szerzokent","status":"publish","type":"post","link":"https:\/\/csikiingrid.hu\/en\/enmarkaepites-konyv-szerzokent\/","title":{"rendered":"\u00c9nm\u00e1rka\u00e9p\u00edt\u00e9s szerz\u0151k\u00e9nt"},"content":{"rendered":"<div class=\"grve-section grve-row-section grve-fullwidth-background grve-padding-top-1x grve-padding-bottom-1x grve-bg-none\"><div class=\"grve-container\"><div class=\"grve-row grve-bookmark grve-columns-gap-30\"><div class=\"grve-column wpb_column grve-column-1\" ><div class=\"grve-column-wrapper\" ><h1 class=\"grve-element grve-title grve-align-left grve-h1\" style=\"\"><span>\u00c9nm\u00e1rka\u00e9p\u00edt\u00e9s szerz\u0151k\u00e9nt<\/span><\/h1><div class=\"grve-element grve-text\">\r\n\t\t\t<p>Nem vagyok marketinges. Szerkeszt\u0151 vagyok. Ez az \u00e9n szerelem-munk\u00e1m, m\u00e9gis, l\u00e1ttam ezt-azt az elm\u00falt egy \u00e9vekben, mi\u00f3ta a k\u00f6nyvek kiad\u00e1s\u00e1ban \u00e9s a n\u00e9pszer\u0171s\u00edt\u00e9sben is t\u00e1mogatom az \u00edr\u00f3kat.<\/p>\n<p>Van egy sarkalatos pontja a k\u00f6nykiad\u00e1snak, amire a legt\u00f6bb szerz\u0151 nem ford\u00edt kell\u0151 hangs\u00falyt. Legal\u00e1bbis nem id\u0151ben. Mert mi t\u00f6rt\u00e9nik, meg\u00edrja a k\u00f6nyv\u00e9t, tal\u00e1l j\u00f3 esetben egy csapatot, akik seg\u00edtenek neki min\u0151s\u00e9gi k\u00f6nyvet kiadni, majd elkezdi \u00e9rt\u00e9kes\u00edteni. Ad-hok. \u00c9s itt van a probl\u00e9ma. Megveszik a csal\u00e1dtagok, a bar\u00e1tok, a k\u00f6zeli ismer\u0151s\u00f6k \u2013 majd meg\u00e1ll a folyamat. Ak\u00e1r a fogy\u00f3k\u00far\u00e1n\u00e1l.<br \/>\nMinden szerz\u0151nek elmondom, aki kik\u00e9ri a v\u00e9lem\u00e9nyemet, hogy m\u00e1r \u00edr\u00e1s el\u0151tt, alatt, k\u00f6zben kezdjen el kommunik\u00e1lni a k\u00f6nyv\u00e9r\u0151l. \u00c9p\u00edtsen brandet. Igen. K\u00f6nyv eset\u00e9ben is. Hisz a legt\u00f6bben els\u0151 k\u00f6nyves \u00edr\u00f3k\u00e9nt nem ismertek orsz\u00e1gszerte, hogy is lenne elv\u00e1rhat\u00f3 az olvas\u00f3i r\u00e9tegt\u0151l, hogy azonnal r\u00e1vess\u00e9k magukat az am\u00fagy is tel\u00edtett k\u00f6nyvpiacon egy mag\u00e1nkiad\u00e1s\u00fa k\u00f6nyvre.<\/p>\n<p>K\u00e9pzelj\u00e9tek, hogy otthon kik\u00eds\u00e9rleteztek egy \u00faj szappant. Csup\u00e1n term\u00e9szetes alapanyagokat haszn\u00e1ltatok, hat\u00e9kony t\u00f6bb b\u0151rbetegs\u00e9g eset\u00e9n, r\u00e1ad\u00e1sul m\u00e9g az illata is pomp\u00e1s. \u00cdg\u00e9retes, ugye? Igen. Neked. Meg a csal\u00e1dodnak. De puszt\u00e1n az\u00e9rt, mert te \u00edgy gondolod, m\u00e9g nem gy\u0151zted meg a v\u00e1s\u00e1rl\u00f3idat. Ahhoz sokat kell r\u00f3la besz\u00e9lni, rendszeresen, tudatosan, c\u00e9lir\u00e1nyosan fel\u00e9p\u00edteni, begy\u0171jteni sok-sok \u00e9rdekl\u0151d\u0151t, hogy azokb\u00f3l azt\u00e1n legyen egy-k\u00e9t v\u00e1s\u00e1rl\u00f3 is. Ez egy folyamat. Id\u0151. Kitart\u00e1s. Munka n\u00e9lk\u00fcl nem megy. Hisz \u00faj term\u00e9ket vezetsz be a piacra. Mindez pedig hat\u00e1rozottan \u00edgy van k\u00f6nyvek eset\u00e9ben is. A marketing kihagyhatatlan, ha \u00fagy tetszik, elengedhetetlen.<\/p>\n\r\n\t\t<\/div>\r\n\t<div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><h3 class=\"grve-element grve-title grve-align-left grve-h3\" style=\"\"><span>Mi teh\u00e1t a dolgod?<\/span><\/h3><div class=\"grve-element grve-text\">\r\n\t\t\t<p>Kezdd el fel\u00e9p\u00edteni a saj\u00e1t \u00e9nm\u00e1rk\u00e1dat, a saj\u00e1t k\u00f6z\u00f6ss\u00e9gedet \u2013 min\u00e9l hamarabb.<\/p>\n<p>Legy\u00e9l tudatos a kommunik\u00e1ci\u00f3dban, id\u0151nk\u00e9nt posztolgatni olyan, mintha semmit sem tenn\u00e9l.<\/p>\n<p>Legyen terved. Mindegy hogyan h\u00edvjuk: marketing-strat\u00e9gia, kommunik\u00e1ci\u00f3s terv, a l\u00e9nyeg, hogy annak ment\u00e9n haladj. Nemr\u00e9g hallottam egy kedves ismer\u0151s\u00f6mt\u0151l \u2013 aki egy\u00e9bk\u00e9nt marketinges \u2013 hogy nem hisz a strat\u00e9gi\u00e1ban. Mert kital\u00e1lhat az ember valamit egyszer, j\u00f3 el\u0151re vet\u00edtett id\u0151intervallumra, de mi van, ha adott napon, amikor valamit tennie kellene, \u00e9ppen nincs hozz\u00e1 kedve. Mert \u00e9ppen bal l\u00e1bbal kelt fel. \u0150 azt mondja, amikor nem szeretetb\u0151l kommunik\u00e1lunk, akkor az \u00fagy is csap\u00f3dik le az emberekben. Lehet benne igazs\u00e1g. Ez\u00e9rt alapvet\u0151en azt mondom, \u00fagy besz\u00e9lj, \u00fagy mutasd meg magad, hogy abban a szeretet mindig benne legyen.<\/p>\n<p>Keresd meg a relev\u00e1ns fel\u00fcleteket, ahol megjelenhetsz. Ak\u00e1r egy recenzi\u00f3val, interj\u00faval, hozz\u00e1sz\u00f3l\u00e1sk\u00e9nt, b\u00e1rhogyan. Csak vidd h\u00edr\u00e9t.<\/p>\n<p><strong>Ha szeretn\u00e9l err\u0151l a folyamatr\u00f3l t\u00f6bbet megtudni, keress meg b\u00e1tran.<\/strong><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"grve-background-wrapper\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"\u00c9nm\u00e1rka\u00e9p\u00edt\u00e9s szerz\u0151k\u00e9nt Nem vagyok marketinges. Szerkeszt\u0151 vagyok. Ez az \u00e9n szerelem-munk\u00e1m, m\u00e9gis, l\u00e1ttam ezt-azt az elm\u00falt egy \u00e9vekben, mi\u00f3ta a k\u00f6nyvek kiad\u00e1s\u00e1ban \u00e9s a n\u00e9pszer\u0171s\u00edt\u00e9sben is t\u00e1mogatom az \u00edr\u00f3kat. Van egy sarkalatos pontja a k\u00f6nykiad\u00e1snak, amire a legt\u00f6bb szerz\u0151 nem ford\u00edt kell\u0151 hangs\u00falyt. Legal\u00e1bbis nem id\u0151ben. Mert mi t\u00f6rt\u00e9nik, meg\u00edrja a k\u00f6nyv\u00e9t, tal\u00e1l j\u00f3 esetben [...]","protected":false},"author":1,"featured_media":926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,25],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konyviras","category-konyvkiadas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9nm\u00e1rka\u00e9p\u00edt\u00e9s szerz\u0151k\u00e9nt - Csiki Ingrid Szerkeszt\u0151<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csikiingrid.hu\/en\/enmarkaepites-konyv-szerzokent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9nm\u00e1rka\u00e9p\u00edt\u00e9s szerz\u0151k\u00e9nt - 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